HomeMy WebLinkAboutCONTRACT FOR AIRPORT ADVERTISING AGENCY BETWEEN AUGUSTA GA AND HALL MARKETING INC FOR THE AUGUSTA REGIONAL AIRPORT 933
G E O R G I A
CONTRACT FOR
AIRPORT ADVERTISING AGENCY
BETWEEN
AUGUSTA, GEORGIA
AND
HALL MARKETING, INC.
FOR THE AUGUSTA REGIONAL AIRPORT
This Contract made and entered into this 09 8 day of 2014, by and between
Augusta, Georgia, (hereinafter referred to as the City) a political subdivision of the State of
Georgia, acting through the Augusta Aviation Commission whose address is 1501 Aviation Way,
Augusta, Georgia 30906 -9600, and Hall Marketing, Inc., (hereinafter referred to as the
Consultant) a Georgia corporation whose address is 519 Blackburn Drive Martinez, GA, 30907.
WHEREAS, the Augusta Regional Airport Aviation Commission (Aviation
Commission), which operates the Augusta Regional Airport at Bush Field (Airport), desired to
retain the services of a full service advertising agency to provide counsel, perform market
research, to develop a comprehensive integrated marketing strategy and to produce a multi-
faceted advertising campaign to support the mission of the Airport and the Aviation
Commission; and
WHEREAS, the mission of the Airport is to serve as the commercial service airport for
Augusta and the Central Savannah River Area (CSRA) providing a customer friendly
transportation experience; and
WHEREAS, The Airport also facilitates and supports the growth of related industry to
strengthen the economic base located at the Airport; and
WHEREAS, received proposals from several qualified firms in response to its Request
for Proposal (RFP); and
WHEREAS, after reviewing the proposals the Airport determined it would be in its
best interest to enter into a Contract with Consultant to provide these services; and
WHEREAS, the Consultant has represented to the Airport that it has knowledge and
experience in the CSRA travel and tourism market; and
WHEREAS, on ,� 8 wed' , 2014, the Augusta Richmond County Board of
Commissioners approved the solicitation of these services for the Airport.
Contract for Airport Advertising Page 2 of 31
STATEMENT OF CONSIDERATION
NOW, THEREFORE, for and in consideration of the mutual promises and covenants
contained in this Contract and other good and valuable consideration, the receipt and sufficiency
of which are hereby acknowledged, Consultant and the City, intending to be legally bound, do
hereby covenant and agree as follows:
ARTICLE I
SCOPE OF SERVICES TO BE PROVIDED
1.1 Consultant is authorized to purchase advertising space, time, services and materials.
Consultant understands its authorization shall be subject to the budgets, plans, policies and
terms as approved by the Airport.
1.2 Consultant may, after receiving written authorization from Airport, execute standard
contracts and order forms that are used in the advertising industry to purchase advertising.
1.3 Consultant may provide marketing for special events, community outreach projects and
other marketing tasks as assigned by the Airport.
1.4 Consultant may provide the Airport with facilitation and assistance with Strategic Plan
creation and implementation.
1.5 Consultant will provide Integrated Marketing Program development and implementation.
The Program might include, but not be limited to the development of, detailed annual media
plan, public relations campaign, multi -media advertising (design, produce, and buy), website
design and marketing, and direct marketing.
1.6 Consultant shall facilitate the development and implementation of a comprehensive and
cohesive marketing and outreach strategy to help build the brand and identity of the Airport in
order to foster economic development through the marketing of Airport properties to
prospective industries and businesses.
Contract for Airport Advertising Page 3 of 31
1.7 Consultant shall provide consultation and creative support in order to reinforce the Airport's
brand positioning, and respond quickly to opportunities that present themselves such as
improvements in fares, services or economic development opportunities.
1.8 Consultant shall research opportunities and outreach strategies to develop strategic alliance
partnerships in order to expand the Airport's alliance partner base both for air service
development and economic development purposes.
1.9 Consultant warrants it has a strong understanding of design, branding, economic and
commercial development, the Airport and the challenges and opportunities that face the Airport.
1.10 Consultant warrants is has the ability to develop a complete marketing, branding and
communication strategy that draws upon the strengths of the Airport and its available property.
ARTICLE II
GENERAL CONDITIONS
2.1 Contract Term. The initial term of this Contract will commence upon the date of
execution and will continue in effect for a period of three (3) years. This Contract may be
renewed for two (2) additional one (1) year options upon mutual consent of both parties with
all terms and conditions remaining the same.
2.2 Termination. The City may terminate this Contract any time for breach of contractual
obligations by providing written notice of such cancellation. Should the City exercise its
right to cancel the Contract for such reasons, the cancellation shall become effective on the
date as specified in the notice of cancellation. Furthermore, the City may terminate this
Contract at any time upon the giving of written notice as follows:
a) In the event that the Consultant fails to discharge any obligations or remedy
any default or breach under this Contract for a period continuing more than
thirty (30) days after the providing written notice specifying such failure or
Contract for Airport Advertising Page 4 of 31
default and that such failure or default continues to exist as of the date upon
which such notice so terminating this Contract is given; or
b) In the event that the Consultant makes an assignment for the benefit of
creditors, or commences or has commenced against it any proceeding in
bankruptcy, insolvency, or reorganization pursuant to bankruptcy laws or laws of
debtor's moratorium; or
c) In the event that appropriate and otherwise unobligated funds are no
longer available to satisfy the obligations of Airport.
2.3 Work Authorization. Each assignment performed under Article I will be initiated upon
the specific written or verbal request and authorization of the Airport.
ARTICLE III
AIRPORT RESPONSIBILITIES
3.1 Basic Data Provided By the Airport. The Airport will assist the Consultant in obtaining such
data and information as are needed and available.
3.2. Airport Representative. To expedite the undertaking of services performed under this
Contract and to permit the coordination of materials, commitments, and correspondence, the
Airport will designate a specific staff member as its representative to whom all correspondence,
materials, and requests for conferences and information will be directed. The Airport designates
Diane Johnston, Director of Marketing, (706) 796 -4002, as its representative to whom all
correspondence should be directed.
ARTICLE IV
CONSIDERATION /FEES
Airport shall pay to Consultant the fees and expenses as set forth on Exhibit A attached hereto
(the "Rate Schedules "). The rates as set forth in Exhibit A shall be in effect for the duration of
Contract for Airport Advertising Page 5 of 31
this Contract. fees d ltanvr will be determined either The on the actual to be paid time and to Consu materials t expenfor ded ser ices on the work under this or on Cont a act per projec
basis, depending on the nature of the assignment requested and will be subject to the Airport's
acceptance and approval for each assignment.
ARTICLE V
REPRESENTATIONS AND WARRANTIES OF CONSULTANT
Consultant hereby represents and warrants to the Airport as follows:
5.1 The Consultant warrants that it has knowledge and experience in the CSRA travel and
tourism market; knowledge and experience in marketing airports or other travel /tourism
products; experience in integrated marketing program development and implementation;
working knowledge and success with consumer branding and effective advertising; a proven
record in facilitation and designing strategic plans and comprehensive resources in the area of
experience, expertise, creative talent and manpower, as well as the necessary systems to provide
the required services and programs.
5.2 Due Authorization and Binding Obligation. This Contract has been duly authorized,
executed and delivered by Consultant and constitutes a legal, valid and binding obligation of
Consultant, enforceable against Consultant in accordance with its terms, except to the extent its
enforceability may be limited by (i) applicable bankruptcy, reorganization, moratorium or
similar laws affecting enforcement of creditors' rights or remedies generally, (ii) general
equitable principles concerning remedies, and (iii) limitations on the enforceability of rights to
indemnification by federal or State laws or regulations or public policy.
5.3 No Conflict. To its knowledge, neither the execution nor delivery of this Contract by
Consultant, nor the performance by Consultant of its obligations hereunder (i) conflicts with,
violates or results in a material breach of any law or governmental regulation applicable to
Contract for Airport Advertising Page 6 of 31
Consultant, (ii) conflicts with, violates or results in a material breach of any term or condition of
any order, judgment or decree, or any contract, agreement or instrument, to which Consultant is a
party or by which Consultant or any of its properties or assets are bound, or constitutes a material
default under any of the foregoing, or (iii) constitutes a default under or results in the creation of,
any lien, charge, encumbrance or security interest upon any assets of Consultant under any
agreement or instrument to which Consultant is a party or by which Consultant or its assets may
be bound or affected.
5.4 No Approvals Required. No approval, authorization, order or consent of, or declaration,
registration or filing with, any Governmental Authority is required for the valid execution and
delivery of this Contract by Consultant or the performance of its obligations hereunder,
except such as have been duly obtained or made.
5.5 Financial Condition. There has been no material adverse change in the financial condition
of Consultant that would impair the ability of Consultant to perform its obligations under this
Contract.
5.6 No Collusion. Consultant's Proposal is genuine and not collusive or a sham. Consultant has
not colluded, conspired, connived or agreed, directly or indirectly, with any other person, to put
in a sham proposal, or to refrain from proposing, and has not in any manner, directly or
indirectly, sought, by agreement, collusion, communication or conference with any person, to fix
the prices of Consultant's proposal or the proposals of any other person or to secure any
advantage against any person interested in this Contract.
5.7 Information Supplied By Consultant. The information supplied and representations and
warranties made by Consultant and in all submittals made in response to the RFP, including
Consultant's Proposal, and in all post - proposal submittals with respect to Consultant (and, to
its knowledge, all information supplied in such submittals with respect to any subsidiary or
Contract for Airport Advertising Page 7 of 31
subcontractor) are true, correct and complete in all material respects. Consultant's Proposal
does not contain any untrue statement of a material fact or omit to state a material fact
required to be stated therein, or necessary in order to make the statements therein not
misleading.
5.8 Ethics: Gratuities and Kickbacks. Neither Consultant, any subsidiary, or any agent
or other representative of Consultant has given or agreed to give, any employee or former
employee of the Airport or any other person, a gratuity or an offer of employment in
connection with any decision, approval, disapproval, recommendation, preparation or any
part of a procurement requirement or a purchase request, influencing the content of any
specification or procurement standard, rendering of advice, investigation, auditing, or in any
other advisory capacity in any proceeding or application, request for ruling, determination,
claim or controversy, or other particular matter pertaining to any procurement requirement or
a Contract or subcontract, or to any solicitation or proposal for a Contract or subcontract.
Notwithstanding any other provision hereof, for the breach or violation of this representation
and warranty and upon a finding after notice and hearing, the City may terminate this
Contract.
5.9 Contingent Fees. Consultant has not employed or retained any company or person, other
than a bona fide employee working for it to solicit or secure this Contract; and Consultant has
not paid or agreed to pay any company, association, corporation, firm or person, other than a
bona fide employee working for the Consultant, any fee, commission, percentage, gift or any
other consideration contingent upon or resulting from the award or making of this Contract.
For the breach or violation of these representations and warranties and upon a finding after
notice and hearing, the City may terminate this Contract and, at its discretion, may deduct
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from fees or otherwise recover, the full amount of any such fee, commission, percentage, gift
or consideration.
5.10 Existence and Powers. Consultant is a corporation duly organized and validly existing
under the laws of Georgia and is duly qualified to do business in the State of Georgia, with full
power, authority and legal right to enter into and perform its obligations under this Contract.
ARTICLE VI
TERMINATION
6.1 The City may terminate this Contract upon thirty (30) days written notice to the
Consultant for any reason whatsoever at its sole discretion. The Aviation Commission shall
upon invoice, pay for all service rendered to the date of termination as provided for herein.
6.2 The City shall have the right to terminate this Contract for a violation of the terms
hereof, at any time after thirty (30) days notice, other such other time period as set forth in such
notice, has been given to the Consultant and unless corrective action has been taken or
commenced within said thirty (30) day period and thereafter diligently completed.
6.3 The City shall have the right to terminate this Contract immediately upon or after any of
the following:
6.3.1 Assignment for Creditors: The Consultant makes a general assignment for the
benefit of creditors.
6.3.2 Bankruptcy: The Consultant files a petition for relief as a debtor under any Article
or chapter of the Federal Bankruptcy Code, as amended from time to time.
6.3.3 Receivership: A receiver, trustee, or custodian is appointed for all or substantially
all of the assets of the Consultant in any proceeding brought by or against the Consultant,
or the Consultant consents to or acquiesces in such appointment.
Contract for Airport Advertising Page 9 of 31
ARTICLE VII
MCLANEOUS PROVISIONS
7.1. Consultant will promptly observe and comply with applicable provisions of all
published , st and local IS laws, rules and regulations which govern or apply to the
services rendered y Consultant herein or to the wages paid by Consultant to its
employees.
7.2. Consultant federal will procure and keep in force during the term of this Contract all necessary
licenses, registrations, certificates, permits, and other authorizations as are required herein.
7.3. All reports, documents, data bases, commercials, and other deliverable products produced
by Consultant for sole purposes of the Airport under the terms of this Contract will at all times be
the exclusive property of the Airport.
7.4 Governing Law. This Contract and any questions concerning its validity, construction or
performance shall be governed by the laws of the State of Georgia, irrespective of the place of
execution or the place or places of performance.
7.5 Counterparts. This Contract may be executed in more than one counterpart, each of which
shall be deemed to be an original and all of which taken together shall constitute one and the
same instrument.
7.6 Severability. In the event that any part, provision or term of this Contract shall, for any
reason, be determined to be invalid, illegal, or unenforceable in any respect, the Parties shall
negotiate in good faith and agree to such amendments, modifications, or supplements of or to
this Contract or such other appropriate actions as shall, to the maximum extent practicable in
light of such determination, implement and give effect to the intentions of the Parties as reflected
herein, and the other provisions of this Contract shall, as so amended, modified, supplemented,
or otherwise affected by such action, remain in full force and effect.
Contract for Airport Advertising Page 10 of 31
7.7 No Third Party Beneficiary. This Contract is intended to be solely for the benefit of
Consultant and the City and their respective successors and permitted assigns and is not
intended to and shall not confer any rights or benefits on any Person not a signatory hereto.
7.8 Airport Approvals and Consents. When this Contract requires any approval or consent by
the Airport to a Consultant submission, request or report, the approval or consent shall be given
by the Airport's Authorized Representative in writing and such writing shall be conclusive
evidence of such approval or consent, subject only to compliance by the Airport with the
applicable law that generally governs its affairs. Unless expressly stated otherwise in this
Contract, and except for requests, reports and submittals made by the Consultant that do not,
by their terms or the terms of this Contract, require a response or action, if the Airport does
not find a request, report or submittal acceptable, it shall provide written response to
Consultant describing its objections and the reasons therefore within thirty (30) days of the
Airport's receipt thereof. If no response is received, the request, report or submittal shall be
deemed rejected.
7.9 Notices and Authorized Representatives. All notices, consents, approvals or
communications required or permitted hereunder shall be and may be relied upon when in
writing and shall be (i) transmitted by registered or certified mail, postage prepaid, return
receipt requested, with notice deemed to be given upon receipt, or (ii) delivered by hand or
nationally recognized courier service, or (iii) sent by facsimile transmission with confirmed
receipt thereof, with a hard copy thereof transmitted pursuant to (i) or (ii) above. All such
notices, consents, approvals or communications shall be addressed as follows:
For Airport/City: Augusta Regional Airport
1501 Aviation Way
Augusta, Georgia 30909
Attn: Diane Johnston, Director of Marketing
Contract for Airport Advertising Page 11 of 31
With a Copy to:
General Counsel
501 Greene Street
Augusta, GA 30901
For Consultant:
Hall Marketing, Inc.
519 Blackburn Drive
Martinez, Georgia
30907
Attn:
7.10 Nondiscrimination. During the performance of services under this Contract, Consultant
agrees that it will not discriminate against any employee or applicant for employment because of
race, color, religion, sex, age, or national origin. Consultant will take affirmative action to ensure
that applicants are employed, and employees are treated during employment, without regard to
their race, color, religion, sex, age, or national origin. Such action will include but not be limited
to the following: employment, upgrading, demotion or transfer, recruitment or recruitment
advertising, layoff or termination, rates of pay or other forms of compensation, and selection for
training, including apprenticeship.
7.11 Indemnification. Consultant hereby agrees to hold harmless, indemnify and defend the
City, the Airport, its members, elected officials, officers and employees, against any claim,
action, loss, damage, injury (whether mental or physical, and including death to persons, or
damage to property), liability, cost and expense of whatsoever kind or nature including, but not
by way of limitation, attorneys' fees and court costs, caused by negligent acts or acts of
commission or omission by Consultant its officers, employees, sub- consultants, or other
representatives.
7.12 Federal Requirements. Funding for this Contract may include federal funds provided
by the U.S. Department of Transportation (DOT) and /or other federal agencies. All DOT
Contract for Airport Advertising Page 12 of 31
funded projects are subject to the requirements of 49 CFR Part 26; additionally some
federally funded projects may be subject to 49 CFR Part 23. These requirements are
mandatory and non - negotiable. Augusta enforces Disadvantage Business Enterprise (DBE)
requirements and /or DBE goals set by Federal and /or State Agencies in accordance with
State and Federal laws. Consultant acknowledges that the U.S. District Court for the
Southern District of Georgia has entered an Order enjoining the Race -Based portion of
Augusta, Georgia's DBE Program. Thus, Augusta, Georgia does not have or operate a DBE,
MBE or WBE Program for projects (or portions of projects) having Augusta, Georgia as the
source of funding.
7.13 Compliance with laws: The Consultant shall obtain and maintain all licenses, permits,
liability insurance, workman's compensation insurance and comply with any and all other
standards or regulations required by federal, state or City statute, ordinances and rules during
the performance of any contract between the Consultant and the City. Consultant shall also
provide, pay for, and maintain with companies, reasonably satisfactory to the City, the types
of insurance as set forth in the Augusta- Richmond County Code, and Georgia law as the
same may be amended from time to time.
7.14 Independent Contractor. The Consultant shall act at all times as an independent
contractor, not as an agent of the City or Airport; and shall retain control over its employees,
agents, servants and subcontractors.
7.15 Assignment and Subcontracting. The Consultant shall not sell, convey, transfer,
mortgage, subcontract, sublease or assign this Contract or any part thereof, or any rights
created thereby, without the prior written consent of the City. Any assignment or transfer of
this Contract or any rights of the Consultant hereunder, without the prior written consent of the
Contract for Airport Advertising Page 13 of 31
City shall be invalid, and shall convey to the City the right to terminate this Contract at its sole
discretion.
7.16 Choice of law and venue. This Contract shall be performable and enforceable in the
Superior Court of Richmond County, Georgia, and shall be construed in accordance with the
laws of the State of Georgia. Consultant by execution of this Contract specifically consents to
jurisdiction and venue in the Superior Court of Richmond County and waives any right to
contest same.
7.17 Invalid Provisions: If any covenant, condition or provision contained in this Contract is
held to be invalid by any Court of competent jurisdiction, the invalidity of any such covenant,
condition or provision shall in no way affect any other covenants, conditions or provisions
contained in this Contract; provided, that the validity of such covenant, condition or provision
does not materially prejudice either the Airport or Consultant in its respective rights and
obligations contained in the valid covenants, conditions or provisions of this Contract.
7.18 Waivers. Failure by the City to insist upon the strict performance by the Consultant of
any of the terms herein contained shall not constitute a waiver of the City's right to thereafter
enforce any such term, but the same shall continue in full force and effect. The exercise of any
right to terminate arising under this Contract shall not operate to deprive the City of any co-
existing right to seek damages or other remedies arising from the default of the Consultant.
7.19 Entire Agreement. This Contract constitutes the entire agreement between the parties and
will supersede and replace all prior agreements or understandings, written or oral, in relation to
the matters set forth herein. Notwithstanding the foregoing, however, Consultant hereby affirms
the completeness and accuracy of all of the information provided by it in its proposal to the City
in pursuit of this Contract.
Contract for Airport Advertising Page 14 of 31
IN WITNESS WHEREOF, the Parties have executed this Contract as of the day and year
written above.
AUGUSTA AVIATION COMMISSION HALL MARKETING, INC.
Douglas Lively, Chairman
Printed Name Printed Name
Title Title
AUGUSTA RICHMOND COUNTY, GEORGIA
BY:
David S. Copenhaver, Mayor
ATTEST:
CLERK OF COMMISSION
ATTEST:
CLERK
Contract for Airport Advertising Page 15 of 31
EXHIBIT A
COST PROPOSAL
RFP14 -162 AIRPORT MARKETING AGENCY
COST PROPOSAL
HALL MARKETING BIOS HOURLY CHARGES ON A PROJECT BASIS ONLY.
NO HIDDEN FEES.
Unlike other agencies, the great majority of Hall Marketing's revenuers generated from the media discount we
receive in the form of a 15% agency commission. In this context, there is no cost to our clients. our company
concept Is to maintain a sufficient number of clients to support ourselves primarily with this traditional 15%
discount agencies receive from the media - not sky high production charges, fees and markups,
Other agencies, without an adequate client base sometimes rely on production charges, fees and markups to
support their efforts. This has no benefit to you, the client. While we value and produce high quality
production work, our main focus is to keep as much of our advertising and marketing investment in media that
reaches our target customers.
FLAT PROJECT BUDGETS are established in advance and approved in advance based on the price structure that
follows.
Marketing Strategy $110 per hour
Project Supervision 5100 per hour
Creative Services 595 per hour
Production 595 per hour
Event Planning it PR $95 per hour
Clerical $30 per hour
Project Coordination $50 per hour
PLEASE NOTE THAT WE HAVE MAINTAINED THE SAME RATES FOR THE AIRPORT SINCE 2004,
Page 16 of 31
Contract for Airport Advertising
EXHIBIT B
REQUIRED SUBMITTALS
al I. t I C, 1 A
Attachment B
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ATTN. Procurement Director
530 Greene Stmet, Suite 605
Augusta Georgia 30901
Named eidde.' Ai 4r Li_ tr
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Statement of Non.Don
The undersigned uneerstands thal t rit the poky of Augusta. Georgia to promote full and equal
business opporlundy for all tersonS doing business with Augusta, Georgia The undersigned
covenants that we have mot risnimirriated. nn the txasis of race, religion, gender national origin, or
ethnicity, with regard to pnme contracting s.ubcontracting. or partnering opportunaies
The undersigned covenants and agrees 110 make good faith efforts to ensure maximum
practicable participation of local mat businesses on the bid or contract awarded by Augusta,
Georgia. The ureiersigned further covenants that we have completed truthfully and fully the required
forms regardhg good faith efforts and bear small business subtontractornsupplier utikzation
The undersigned further covenants and agrees not to engage in discrimnatory conduct of
any type against local small laiarresses, in conformity with Augusta, Georma's Local Small Bate Opportunity Program. Set forth beow is the signature of an officer of the bidding/contractmg entity
Mtn the authority to bind the entity.
The undersigned acknowledge aria warrant that Ms Company has been made aware of
understands arsJ agrees to take affirmative action to peovide such companies with the maximum
practicable opportunities th do business Win MIS CLIMPontr
That this promise of non-discrimination as merle and sot holt heroin shall be continuing in
nature and shall remain in Jut force and effect without Interruption;
Thal the promises of non-discrottnabon as made and set forth herein shall be and are
hereby deemed to be made as pan of an inmporatect by refe info any contract or pardon
thereof which this Company may hereafter obtain and;
That the failure af this Company la satisfactorily discharger any of the promises of
nordscrimination as made and sal forth herein shaf Constittrte a material breach of contract emit/ ng
Augusta. Georgia to decare the contract in default and to exercise any and all applicable eights
remedies including but not limited to canceristion of he contract termination o' the contract,
suspension and debarment from future contract.ng opportunities, and withholding and or forfeiture of
compensation Na and owing on a contract.
pup 14 52 Anxt:Vlantente Agm,:v
Pewit 14
Page 17 of 31
Contract for Airport Advertising
Attachment B - Page 2 of 3
Non - Collusion of Prime Bidder /Offeror
By submission of a bid, the vendor certifies, under penalty of perjury, t to t bt s
knowledge and belief:
(a) The prices n the proposal have been arrived pen at independently tha without collusion
consultation, comm
unications, or agreement, for the purpose of restricting competition es
,
as of to
any matter relating to such prices with any other vendor or with any competitor.
(b) Unless otherwise required by law, the prices which have been quoted in the proposal have
not been knowingly disclosed by the vendor prior to opening, directly or indirectly, to any other
vendor, or to any competitor.
(c) No attempt has been made, or will be made, by the vendor to induce any other person,
partnership, or corporation to submit or not to submit a proposal for the purpose of restricting
competition. Collusions and fraud in bid preparation shall be reported to the State of Georgia
Attorney General and the United States Justice Department.
Conflict of Interest
By submission of a bid, the responding firm certifies, under penalty of perjury, that to the best of
its knowledge and belief:
1. No circumstances exist which cause a Conflict of Interest in performing the services required
by this ITB, and
2. That no employee of the County, nor any member thereof, not any public agency or official
affected by this ITB, has any pecuniary interest in the business of the responding firm or his
sub - consultant(s) has any interest that would conflict in any manner or degree with the
performance related to this ITB.
By submission of a bid, the vendor certifies under penalty of perjury, that to the best of its
knowledge and belief:
(a) The prices in the bid have been arrived at independently without collusion, consultation,
communications, or agreement, for the purpose of restricting competition, as to any matter
relating to such prices with any other vendor or with any competitor.
(b) Unless otherwise required by law, the prices which have been quoted in the bid have not
knowingly been disclosed by the vendor prior to opening, directly or indirectly, to any other
vendor or competitor.
c) No attempt has been made, or will be made, by the vendor to induce any other person,
partnership, or cooperation to submit or not to submit a bid for the purpose of restricting
competition. For any breach or violation of this provision, the County shall have the right to
terminate any related contract or agreement without liability and at its discretion to deduct from
the price, or otherwise recover, the full amount of such fee, commission, percentage, gift,
payment, or consideration.
You Must Complete and Return all 3 pages of Attachment 8 with Your Submittal. Document Must Be Notarized.
RFP 14 -162 Airport Marketing Agency
Page 19 of 34
Contract for Airport Advertising Page 18 of 31
Attachment B - Page 3 of 3
Contractor Affidavit and Agreement
By executing this affidavit, the undersigned contractor verifies its compliance with 0.C.G.A. 13-
10-91, stating affirmatively that the individual, firm, or corporation which is contracting with
Augusta Richmond County Board of Commissioners has registered with and is participating in a
federal work authorization program* [any of the electronic verification of work authorization
programs operated by the United States Department of Homeland Security or any equivalent
federal work authorization program operated by the United States Department of Homeland
Security to verify information of newly hired employees, pursuant to the Immigration Reform and
Control Act of 1986 (IRCA), P.L. 99 -603], in accordance with the applicability provisions and
deadlines established in 0.C.G.A 13- 10 -91. The undersigned further agrees that, should it
employ or contract with any subcontractor(s) in connection with the physical performance of
services pursuant to this contract with Augusta Richmond County Board of Commissioners,
contractor will secure from such subcontractor(s) similar verification of compliance with 0.C.G.A
13 -10 -91 on the Subcontractor Affidavit provided in Rule 300- 10- 01 -.08 or a substantially similar
form. Contractor further agrees to maintain records of such compliance and provide a copy of
each such verification to the Augusta Richmond County Board of Commissioners at the time the
subcontractor(s) is retained to perform such service.
Georgia Law requires your company to have an E- Verify*User Identification Number (Company I.D.) on or
after July 1, 2008.
For additional information or to enroll your company, visit the State of Georgia website:
https: / /e verifv.uscis.xiov /enroll/ and /or http:// www .dol.state.ga.us/pdf /rules/300 10 1.pdf
* * E- Verify * User Identification Number (Company I.D.) 3 J tF 0 (0 9
NOTE: £VERIFY USER IDENTIFICATION NUMBER (COMPANY LD.) MUST BE PROVIDED: IN ADDITION, THE RECOMMENDED
AWARDED VENDOR WILL BE REQUIRED TO PROVIDE A COPY OF HOMELAND SECURITY'S MEMORANDUM OF
UNDERSTANDING (MOU)
The undersigned further agrees to submit a notarized copy of Attachment B and any required
documentation noted as part of the Augusta, Georgia Board of Commissions specifications
which govern this process. In addition, the undersigned agrees to submit all required forms for
any subcontractor(s) as requested and or required. I further understand that my submittal
will be dee meddnon- compliant if any part of this process is violated.
(
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My Commission Expires: ,2 1 x 2.01 I p
You Must Compete and Return ail 3 pages of Attachment 6 with Your Submlttsl. Document Must Be Notarized.
Rev. 8 /15/2011
RFP 14-162 Airport Marketing Agency
Page 20 of 34
Contract for Airport Advertising Page 19 of 31
G E O R G 1 A
You Most Complete and Return with Your Submittal. Document Must Be Notarized
Systematic Alien Verification for Entitlements (SAVE) Program
Affidavit Verifying Status for Augusta, Georgia Benefit Application By executing
this affidavit under oath, as an applicant for an Augusta, Georgia Business License or
Occupation Tax Certificate, Alcohol License, Taxi Permit, Contract, or other public benefit as
reference in O.C.G.A. Section 50 -36 -1, I am stating the following with respect to my bid for an
Augusta, Georgia contract for
RF-P 0.6pn *i tai -1 41, -por4- /1'i+tRkrni r4 e i
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(Print/Type: Name of natural person applying on behalf of individual, business, corporation, partnership, or other private
entity)
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[Print/Type: Name of business, corporation, partnership, or other private entity)
1.) I am a citizen of the United States.
OR
2.) I am a legal permanent resident 18 years of age or older.
OR
3.) I am an otherwise qualified alien (8 § USC 1641) or nonimmigrant under the
Federal Immigration and Nationality Act (8 USC 1101 et seq.) 18 years of age or older and
lawfully present in the United States.
In making the above representation under oath, l understand that any person who
knowingly and wilfully makes a false, fictitious, or fraudulent statement or
representation in an affidavit shall be guilty of a violation of Code Section 16 -10-20 of the
Official Code of Georgia.
/lc.
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Signature of Applicant
0 0OA 4 /t L4
Printed Name
* Alien Registration Number for Non - Citizens
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SU B/ AND S - N BEFORE M% N THIS THEL DAY OF�� T /Q ! ;0
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Note: THIS FORM MUST BE RETURNED WITH YOUR SUBMITTAL (�C4 c sO
Rev. 9/25/2012
RFP 14 -162 Airport Marketing Agency
Page 21 of 34
Contract for Airport Advertising Page 20 of 31
EXHIBIT C
STAFFING AND EXPERIENCE
WHO WE ARE
Hall Marketing, Inc. 519 Blackburn Drive
706 - 869 -8180 Martinez, GA 30907
Donna Hall, 706 - 869 -8180 Corporation: Private
Hall Marketing, Inc. is a full - service Advertising and Marketing Agency founded in 1988 by John and
Donna Hall. During the past 26 years, we have established a model reputation for account service and
marketing expertise that is unmatched in our area - a reputation supported by a proven record of .
marketing success in the southeast.
Our clients honor us with their business. To reward their trust, we vow to provide the absolute best
marketing representation possible in today's demanding advertising environment. To that end, we are
constantly expanding our capabilities and, as technology progresses, upgrading our existing services. We
are constantly evaluating the Internet and Social Media to see what level of commercial benefit it can
provide our clients. We also strive to work with local vendors and subcontractors in order to maximize
benefit to our community and economy.
Our team includes a full complement of talented members who are responsible for Strategic Marketing
Plan Development, Creative Design & Mutli -Media Placement, Public Relations Campaigns, Social Media
Marketing, Management & SEO, Website Design & Hosting, and Direct Mail Marketing.
With over 150 years of collective marketing and advertising experience, the expertise and diverse
background of our team offers a broad range of proficiencies. The Hall Marketing team is proud to
provide strategic marketing consulting services, including planning and implementation, to some of the
most successful companies - large and small - in South Carolina and Georgia. This includes the Augusta
Regional Airport.
4
Contract for Airport Advertising Page 21 of 31
KNOWLEDGE & EXPERIENCE:
MARKETING AIRPORTS
Augusta Regional Airport
In 2004 and 2009, the Augusta Aviation Commission contracted Hall Marketing to help develop and
implement integrated marketing plans with the goal of increasing enplanements and supporting the
Airport's internal efforts to position AGS as an attractive destination for low fare carriers. Building on
the existing slogan, Fly There, Fly Home, Hall Marketing created and implemented a variety of advertising
campaigns and PR programs designed to build brand loyalty while promoting the value of flying from
"your hometown airport ".
Since its inception, Hall Marketing has been developing integrated marketing strategies, negotiating
rates and placing media buys for scores of businesses and organizations throughout the CSRA and in
other markets across the country, and we have been placing media buys for the Augusta Regional Airport
every month consistently since 2004.
Hall Marketing has written and produced nearly 100 individual commercials for the Augusta Regional
Airport varying in theme and target, and maintaining a consistent brand with a goal of increasing
enplanements. Hall Marketing has worked hard to preserve the continuity and consistency of your
advertising message while reacting quickly to low fare opportunities, specific airline plans and service
improvements as needed. At the same time we established, stabilized and maintained a positive public
image for the airport. Notably, through advertising and event planning & execution, we supported the
airport through the monumental phases of constructing the beautiful, new terminal. In addition, we
have always been good stewards of the airport's advertising and marketing budget by making sound,
efficient media investments and keeping production costs as low as is possible.
Hall Marketing currently serves on the Augusta Regional Airport Art Committee. This committee seeks
out, evaluates and secures various public art, performing arts and temporary & rotating exhibits for
display and /or performances in the main terminal and FBO.
These experiences position Hall Marketing as the most valuable marketing resource for the airport. Not
only have enplanements increased significantly, but with our extensive knowledge of your history, the
new facility, your systems, procedures, assets and needs, Hall Marketing is uniquely qualified to offer
consistency, convenience, commonality, quality and the economy of smooth and efficient service.
5
Contract for Airport Advertising Page 22 of 31
KNOWLEDGE & EXPERIENCE:
DEVELOPING & MARKETING COMMERCIAL PROPERTIES
Hall Marketing has a relationship with Jordan Trotter Commercial Real Estate as a consulting
subcontractor. Jordon Trotter will be an invaluable asset in helping with the future direction and
development of the Airport property.
TROY JORDAN, Partner, Jordan Trotter Commercial Real Estate
Troy has over than 15 years of experience in commercial real estate in the southeastern United States.
Previously a Senior Vice President at Blanchard & Calhoun Commercial, he has worked closely with
retailers throughout all phases of the development cycle, from site selection to building completion. He
has been responsible for the development of notable big box tenants such as Wal -Mart, Home Depot,
and Kroger. Jordan has represented a wide variety of retailers and restaurant groups including Aldi,
Cracker Barrel, and McDonald's. He is a 1995 graduate of Georgia Southern University, an active member
of ICSC and is currently working toward his CCIM designation.
DENNIS TROTTER, Partner, Jordan Trotter Commercial Real Estate
Dennis has been in all aspects of commercial sales, leasing, and development, covering both Georgia and
South Carolina. He served as the Vice President at Meybohm Commercial Properties for 11 years, and
has brokered and developed numerous projects for nationally branded users, ranging from single tenant
projects to big box and grocery anchored retail developments. He adds value to many types of
transactions due to his range of experience. In addition to site selection and brokerage activities, Dennis
currently manages the company's preferred developer relationships, including Dollar General Stores.
Dennis is a 2000 graduate of Furman University with a degree in Business Administration and is an active
member of the International Council of Shopping Centers.
6
Contract for Airport Advertising Page 23 of 31
MEDIA BUYING
Media mix is determined on a client -by- client basis.
Broadcast and Cable Television
• Broad & instantaneous; reaches virtually 100% of the population
• Most dramatic and creative - Sight, sound, motion, emotion
• Delivers large audience per dollar invested
• Target specific age groups through use of different time periods, program and channel formats
Digital Media
• Web site design & development
• Search Engine Optimization (SEO)
• Pay per Click
• Social Media marketing
• Google Analytics
Radio
• Instantaneous message delivery
• Opportunity to reach mobile population
• Very selective - can reach different audiences with different formats
• Local promotional merchandising opportunities usually possible
Newspaper
• Reach is broader among older adults
• Good message opportunity - Allows detailed copy
• Strong local identification - Sense of immediacy
• Geographically flexible through use of "zoned editions"
Outdoor
• Good for simple message
• Cost - efficient
• Geographic flexibility
• High reach and very high frequency potential in a short period of time
• Opportunity to reach a mobile population
• Ads create visual impact due to size
• Ever present, cannot "turn it off"
• Directional information to business location
Miscellaneous
• Direct Mail
• Magazine
• Signage, etc.
24
Contract for Airport Advertising Page 24 of 31
NM 10. MEDIA BUYING
MEDIA RELATIONS & PUBLIC RELATIONS
Hall Marketing has a successful relationship with the local media to include news directors, sales
managers and general managers in both electronic and print mediums. We work with a variety of clients
whom we assist with Public Relations by writing and delivering Press Releases and arranging for
appearances on local newscasts, etc. We also arrange product premiere parties and events and Grand
Opening parties and events. We establish goals for publicity campaigns, and thoroughly review all client
material prior to developing a strategy that will best meet those objectives and fit the client's budget.
MARKETING & ADVERTISING SERVICES
• Corporate & Product Branding
• Integrated Marketing Plans — Media Strategy & Creative Strategy
Logo Design, Brochures, Catalogs & Flyers
Social Media Marketing, SEO & Google Analytic
• Newsprint & Magazine Ads
Billboard & Transit Ads
Television & Radio Commercials
Customized Jingle Packages, 2D & 3D Animation
Direct Mail Campaigns
• Special Promotions & Event Planning
Trade Show Booths, Displays & Staging
Annual Reports & Newsletters
• Banners, Signs & Posters
• Digital CD /DVD Writing & Duplication
• Copy Writing & Editing
• Photography & Illustration
• Promotional Videos
• Specialty & Promotional Advertising
MEDIA SERVICES
• Planning & Research
• Negotiation, Buying/Placement
• Post -Buy Analysis
PUBLIC RELATIONS
• Media Relations & News Conferences
Feature Press Releases, Web Releases & Distribution
Announcements of New Products & Services
• Cause - Related Marketing & Crisis Management
• Directory Listing
• Reputation Management
RESEARCH
At Hall Marketing "research" is the order of the day, all day, everyday. That allows us to provide timely information to you in
any market creating the potential for increased enplanements, raised revenue and a greater market share.
25
Contract for Airport Advertising Page 25 of 31
COMPREHENSIVE RESOURCES:
U CES.
SUBCONTRACTORS
In addition to the aforementioned real estate, and travel & tourism subcontractors, here is a
representative list of subcontractors with whom we frequently partner.
PRODUCTION
A tomic Studios (formerly Seigler HD), North Augusta, SC
Open Road Productions, Florence, SC
Broadcast TV Stations & Comcast Cable, Augusta, GA & North Augusta, SC
Studio South, Augusta, GA
bluwave PRODUCTIONS, Augusta, GA & Jacksonville, FL
PRINTIN
Phoenix Printing, Augusta, GA
• Augusta Press Tech, Augusta, GA
ON- CAMERA TALENT & MODELS
Harvest Talent, Columbia, SC
Dysart MTC, Augusta, GA
Various Internet voice talent resources
Local actors and local voice talent:
Augusta Players
Augusta Mini Theatre
WEB DESIGN /SOCIAL MEDIA MARKETING /SEO /GOOGLE ANALYTICS
CWR Digital
Powerserve International
ANIMATION & ILLUSTRATION
Brian Stewart — 2D, 3D Animation, Artwork & Illustration
bluwave PRODUCTIONS
PHOTOGRAPHY
Will Tullis, Augusta, GA
Tim Conway, Augusta, GA
Frank Lazenby, Augusta, GA
REAL ESTATE ATTORNEYS
Jim Trotter
David Jones
Keith Johnson
- William A. Trotter
26
Contract for Airport Advertising Page 26 of 31
COMPREHENSIVE RESOURCES:
MEET THE TEAM
As you see below, our team has the experience to serve all your marketing needs, and to serve the
changing economic development needs of the Augusta Regional Airport, we have formed a partnership
with Jordan Trotter Commercial Real Estate.
JOHN HALL, President / Marketing Director
After serving a six -year tour of duty in the US Army, John made Augusta his home in 1964. He began his
advertising career at WBBQ radio in 1966. After 21 years in radio advertising sales, John hung up his
rock'n roll radio shoes, and along with his wife Donna, opened Hall Marketing in 1988. He has
successfully made Hall Marketing one of the largest and best full service advertising agencies in the
CSRA.
DONNA HALL, Vice - President / Public Relations Director
Donna joined WBBQ radio in 1979 as Traffic Director. In 1988, she and John Hall opened Hall Marketing.
Donna has put her media skills and marketing savvy to work every day. She has supervised and produced
hundreds of advertising campaigns, contributing to the growth of one of the most successful advertising
agencies in the area. Donna serves as a member of the Augusta Exchange Club and is a past - President of
The Augusta Players. Donna serves as your Account Executive responsible for the Airport's day -to -day
account service including the direction and supervision of all media and creative strategies, advertising
tactics, media negotiations, special events and public relations.
MICHAEL BULTMAN, Executive Vice - President / Media Director
Michael brings over thirty years experience in marketing and advertising to the team. A graduate of the
University of South Carolina- Aiken, he holds a Bachelor of Science Degree in Business Administration with
concentrations in Marketing and Management. Michael joined the Hall Marketing team in 1994 with
expertise in many areas of the operation including sales, client service, media buying, graphic design,
web design and audio production. He has written and produced hundreds of radio commercials over the
years. Michael serves as your Media Buyer and is responsible for the planning and execution of media
schedules and media placement. Michael also manages controls on your advertising budget on a day -
to -day basis.
(Continued)
27
Contract for Airport Advertising Page 27 of 31
Contract for Airport Advertising Page 28 of 31
COMPREHENSIVE RESOURCES:
MEET THE TEAM
MJ TRIEBOLD, Project Manager / Public Relations Coordinator
MJ joined Hall Marketing in 2005. A University of South Carolina -Aiken graduate, she holds a Bachelor of
Arts Degree in English and Journalism. MJ spent over 20 years in the travel and tourism industry in
Savannah, GA, Hilton Head Island, SC and Charleston, SC. She has both public and private advertising
experience, served on Chamber of Commerce Travel and Tourism Committees in both Georgia and South
Carolina and holds certification as a Certified Hospitality Sales Professional (CHSP). In 1999, she was
awarded National Sales Professional of the Year by Holiday Inn Corporate. She has assisted with many
special events for the Airport over the years.
MICHELE WHEELER, Graphic Designer / Art Director
With over twenty years experience in graphic design, photography and web design, Michele joined the
creative team at Hall Marketing in April 2001 as the Art Director and Graphic Designer for all print
projects, many award winning. She is a graduate of Savannah College of Art & Design and holds a
Bachelor of Fine Arts Degree in Graphic Design.
SABRINA TROUP, Administrative Manager / Account Executive
In February 2007, Sabrina joined Hall Marketing, bringing a strong work ethic and over twenty years
experience in customer service and billing. She is an honors graduate of Augusta College and holds a
Degree in Applied Sciences. Sabrina is responsible for the day -to -day administrative duties on the Airport
account. She also assists in account service with research and development of community outreach and
public relations opportunities.
28
Contract for Airport Advertising Page 29 of 31
WHO WE ARE
Hall Marketing, Inc. 519 Blackburn Drive
706 - 869 -8180 Martinez, GA 30907
Donna Hall, 706 - 869 -8180 Corporation: Private
Hall Marketing, Inc. is a full - service Advertising and Marketing Agency founded in 1988 by John and
Donna Hall. During the past 26 years, we have established a model reputation for account service and
marketing expertise that is unmatched in our area - a reputation supported by a proven record of
marketing success in the southeast.
Our clients honor us with their business. To reward their trust, we vow to provide the absolute best
marketing representation possible in today's demanding advertising environment. To that end, we are
constantly expanding our capabilities and, as technology progresses, upgrading our existing services. We
are constantly evaluating the Internet and Social Media to see what level of commercial benefit it can
provide our clients. We also strive to work with local vendors and subcontractors in order to maximize
benefit to our community and economy.
Our team includes a full complement of talented members who are responsible for Strategic Marketing
Plan Development, Creative Design & Mutli -Media Placement, Public Relations Campaigns, Social Media
Marketing, Management & SEO, Website Design & Hosting, and Direct Mail Marketing.
With over 150 years of collective marketing and advertising experience, the expertise and diverse
background of our team offers a broad range of proficiencies. The Hall Marketing team is proud to
provide strategic marketing consulting services, including planning and implementation, to some of the
most successful companies - large and small - in South Carolina and Georgia. This includes the Augusta
Regional Airport.
4
Contract for Airport Advertising Page 30 of 31
1 WHO WE ARE
Hall Marketing, Inc. 519 Blackburn Drive
706- 869 -8180 Martinez, GA 30907
Donna Hall, 706 - 869 -8180 Corporation: Private
Hall Marketing, Inc. is a full- service Advertising and Marketing Agency founded in 1988 by John and
Donna Hall. During the past 26 years, we have established a model reputation for account service and
marketing expertise that is unmatched in our area - a reputation supported by a proven record of
marketing success in the southeast.
Our clients honor us with their business. To reward their trust, we vow to provide the absolute best
marketing representation possible in today's demanding advertising environment. To that end, we are
constantly expanding our capabilities and, as technology progresses, upgrading our existing services. We
are constantly evaluating the Internet and Social Media to see what level of commercial benefit it can
provide our clients. We also strive to work with local vendors and subcontractors in order to maximize
benefit to our community and economy.
Our team includes a full complement of talented members who are responsible for Strategic Marketing
Plan Development, Creative Design & Mutli -Media Placement, Public Relations Campaigns, Social Media
Marketing, Management & SEO, Website Design & Hosting, and Direct Mail Marketing.
With over 150 years of collective marketing and advertising experience, the expertise and diverse
background of our team offers a broad range of proficiencies. The Hall Marketing team is proud to
provide strategic marketing consulting services, including planning and implementation, to some of the
most successful companies - large and small - in South Carolina and Georgia. This includes the Augusta
Regional Airport.
4
Contract for Airport Advertising Page 31 of 31
IN N WHEREOF, trti have executed Coact as of the day and year
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Contract for Airport Advertising Page 15 of 31