HomeMy WebLinkAboutCOMMUNITY LANDMARK HERITAGE TOURISM GRANT PROGRAM APPLICATION
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HPDIDNR's Preserve America Initiative 2009
Community Landmark Heritage Tourism
Grant Program
APPLICATION
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Community landmarks are places that people associate with their town and its history. They are
places that visitors are encouraged to see. They are places that make a. community distinctive.
Without them, a community loses part of its visual historic characterandintegrity.Currently,Georgia
has more than 65,000 historic districts, buildings, structures, sites and objects Iist~d in the National
Register of Historic Places. It also boasts approximately 67,000 surveyed historic pro~rties.
Community landmarks could include historic courthouses, city halls, theatres, libraries, schools,
cemeteries, hotels, churches, battlefields, bridges, parks and gardens, museums, and commercial or
residential historic districts. Some communities also boast significantarchaelogical sites~ Coastal
communities have maritime landmarks such as lighthouses and coastal fortifications.
This project will promote the preservation of community landmark properties across the state of
Georgia and will highlight their importance in generating heritage tourism within their communities.
Applicants must be a. Preserve America community or a Certified Local Government in the process of becoming a
Preserve America Community. For more information aboutthe Preserve America program, go to
www.preserveamerica.2ov and www.preservamerica.20v/communities.html.
Application Instructions:
· Complete all sections of the application and be sure to include all supporting documentation.
· The application must be signed by an authorized representative of the applicant.
· Submit four copies of the application (one with original inksignature and marked "original"on the front and three
photocopies).
· Submit four copies of all supporting documentation, including at/east 4-6 photographs of the property and letters of
support and/or recommendation. Photocopies are acceptable, including those of digitalphotos. Additional sheets
may be attached ifmorespace is necessary to anSWer questions.
· Late or incomplete applications will not be consideredforfunding.
· Applicationsmust be ]Jostmarked by June 15,2009.
Send applications to:
Community Landmark Heritage Tourism Program
Carole Moore, Grants Coordinator
Historic Preservation Division
Georgia Department of Natural Resources
34 Peachtree St., Suite 1600
Atlanta, Georgia30303.
Questions? Contact Carole Moore at 404-463-8434 or carole.moore@dnr.state.ga.us;
Communitv.Landmark HeritaQe Tourism Grant Application Page 1 of 9
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HPDIDNR's Preserve America Initiative 2009
Community Landmark Heritage Tourism
Grant Program
APPLICATION
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1. APPLICANT:
Preserve America Community/Certified Local Government (must be city or county. government)
AUQusta.GeorQia
Chief Executive Officer and Title Oeke Copenhaver. Mayor
Address for official correspondence 530 Greene Street. Auausta. GeorQia30911
Phone Number.. (706) 821-1831
E-Mail Address Mavordeke@auQlJstaoa.oov
Federal Identification Number 58-2204274
County Richmond
U.S. Congressional District 9 and 12
RegionalUevelopmentCenter Central Savannnah River Area
State Senate District 22 and 23
State Rep. District 119.120. 121.122. 123
2. PROJECT TITLE: Web~based Downtown AUl!usta Walkinl! Tours
3. PROJECT CATEGORY: (you may choose more than one; please seeinstructionsfordescriptions of each of the jive
categories)
~Research & Documentation
l Interpretation & Education
l Planning
l Marketing
_ Training
4. GRANT AMOUNT REQUESTED:
Total Project Cost (total project cost equals grant arnountrequested plus matching share) $
Grant Amount Requested (not more.than 50% qf total project cost) $
MatchingShare (at least 50% of/otal project cost; equal to total project cost minus grant amount) $
Community Landmark Heritaae Tourism Grant Application Page 2 of 9
5. GRANT PROJECT MANAGER:
Name Paul DeCamp Title Plal1nind Director. Auausta-Richmond County Planninq Commission
Address (if differentfrom above) 525 Telfair Street. AUQusta. GA 30901
Phone Number 706-821-1796
E-Mail Address . pdecamp@auoustaoa.Qov
If different from above, wh() will handle the financial management a.nd documentation of the project?
Name Donna Williams
Title Finance Director
Address (ifdifferentfi'omabove) 530 Greene Street. Room 105, Auousta, GA 30901
Phone Number 706-821-2334
E-Mail Address dbwilliams@auaustaoa.Oov
Will the project manager and fmanclal manager be able to attend a grant administration wor;kshop in the fall of
2009? Yes X No
List any other persons (besides those listed above) who will be involved in the project, such as consultants,
volunteers, city employees, etc. What will be their roles?
A consultant will be hired to coordinate and complete the project. A graphic designerwill be employedby the
consultant to design the information sheets. A professional photographer will donate theirservicesJor the
images that are necessary. Volul1teers.will work on gathering historical data.
6. APPLICATION PREPARED BY:
Name Paul DeCamp Title _ Plan nino Director. AUQusta-Richmond County Plannino Commission
Address (if dif.frrentfrom above) same as Proiect Manaoer, above
Pbone Number E-Mail Address
7. COMMUNITY LANDMARKINFORMATION:
A.. Property Name Auousta Downtown Historic District
Property Address/Location Revnolds. Broad and Greene Streets between Gordon Hiohwav and 131h Street
Listed on the GeorgialNational Registers of Historic Places? (not requiredfor grant) YesL No_
Property Owner (ifdifJerent from applicant)
Name Multiple
Title
Address/Location
Phone Number
E-mail address
Community landmark Heritaoe Tourism Grant Application Page 3 of 9
B. Give a brief summary of the property's/properties' history and physical condition.
Augusta is Georgia's second. oldest city,. founded by James Oglethorpe in 1736; Its.nuclear streets
neartheSavannah River were originally laid out beside Fort AugUsta in 1739, and it was expahded into the
town common in 1780 during the American Revolution. Following the war, power was vested. in the Trustees
ofthe Academy of Richmond County to layout additional streets and lots in the comm()n, and slowly downtown
AUgusta began to take shape. Other nearby farm tracts were also gradually subdivided, and further
expansions to the downtown plan were made in the late .18th and early 19th Centuries.
Architecture in downtown Augusta reflects all periods of American history since the 1790s, beginning
with Federal., and progressing through the Greek Revival, Italianate, Gothic Revival, Second Empire and
Queen Anne styles. Fine examples of most American styles can be found scattered throughout the district.
The main commercial thoroughfare is Broad Street, and it also reflects most styles prevalenUn Augusta's
history as reflected in commercial design. In addition, during Augusta's tourism heyday, 1890-1941, many of
its downtown facades reflect the sophistication of Neoclassical,Sullivanesque and Renaissance Revival styles,
often found.inmuch larger cities. Later, after World War II, Augusta experienced .a boom dueJo the infusion of
large Federal projects in the region. Many new buildings were built in the late 1940s, the 1950s and the 1960s,
reflecting the post-war designs of the period.
All ofdowntown Augusta can be considered a collective landmark for the city and the region. Its built
environmenfreflects the history of the United States, and the State of Georgia through its architecture and the
specific history that each building represents. .Further development of walking tours in the Downtown Augusta
Historic District will enhance the visitors' experience and understanding of that history.
The physical condition in the district varies from well maintained and preserved to marginally lleglected
properties. The majority of properties,however, are in reasonably good condition, although there area
number of buildings that need to be rehabilitated.
8. PROJECT PURPOSE & DESCRIPTION:
Describe the projectand the activities thal will take place to complete the project. Describe the standards,
procedures or methods that will be followed and the specific products or outcome resulting frOll'l the project. If only
partial funding were available from HPD, please indicate the most critical or priority components of the project and
explain why they are important.
The Web-based Downtown Augusta Walking Tours projectwill result in a series of self-guided
information sheets that will be available to be downloaded and printed by anyone with access to a computer at
home,at work, at a public library or in a visitors' center. The information sheets will be viewable on-line, but
can also beprintedin.coloror in black-and-white on standard sized sheets of paper. Unlike sleek,
professionally printed brochures that are cost prohibitive to reproduce a.fter grant funds are exhausted, these
brochures will be sustainable and able to be kept up-to-date long after the grant period is finished. This will be
a continuation ofa project that was completed under a 2007 CLG Survey and Planning Grant that resulted in a
series of 12 information sheets that served as a guide to Telfair Street and part of Broad Street in the
Downtown Augusta Historic District.
A consultant will be hired to research, develop and produce between 20 and 30 information sheets,
covering the specified downtown blocks. The consultant will work with city employees to create GIS maps,
which will then be forwarded to a graphic designer of the consultant's choice. The consultant will have a
uniform design and map template created for all of the information sheets; The consultant will then have .a
landing page or pages created for the information sheets, will design theweb pages and will upload content.
The ultimate goal of the project will be to increase the use, enjoyment and appreciation of downtown by
educating and engaging tourists and local citizens about its historic and architectural assets. The project will
also have a positive economic impact in that it will bring tourists within close proximity to neighborhood
restaurants, stores and attractions.
If only partial funding is awarded, the projectwill be adjusted accordingly, producing a comparable number of
information sheets. Having completed Telfair Street in a previous phase, the next highest priority will be
Greene Street, followed by Reynolds Streefand finally the completion of Broad Street
Community landmark HeritaQe Tourism Grant Application Page 4 of 9
9. PROJECT TIMELINE:
Please provide a project timetable (work may not begin before HPD's grant workshop in late summer and, must be
completed by August 30, 2010. For applicable projects, r1 and2nd drafts will. be due throughoutthe grant cycle, as well.)
September 1, 2009 - Contract to be completed between HPD and the City of Augusta.
September 15,2009 -RFP distributed to fmd qualified consultant
October 15, 2009...,. Closing date for applications from consultants
November 1, 2009- Consultant liiredandproject begins
February 1,2010 -First draft due
June 1, 2010 - Second draft due
August 30, 2010 - Completion of project. Final report submitted
10. PROJECT NEED:
A. Explain why the project is an appropriate action or strategy for the promotion of heritage tourism and economic
development at this time.
Tourism is Georgia's second largest industry. Web-based tourism planning is notjustthe wave of the
future. ltis the primary way that most Americans plan their vacations today. Georgia has much to offer the
tourist in terms of its history, which is consistently identified as one of the primary reasons destinations are
chosen. Augusta is rich in both history and architecture, and this Web-based WaJkingTour project will make it
easier for tourists to make educated choices about whereto visit, and what there is to see when they get here.
As a bonus, downtown Augusta is full of opportunities to dine, lodge, shop and learn through its many
museums and historic sites.
Having thewatking tours readily available to anyone planning theirtrip to Augusta ""ill strengthen the
important ties between heritage tourism and the tourism industry asa whole. Visitors may venture into areas
of downtown that they had not discovered on their own, thereby increasing the chances of ex tending their stay
and spending more money in the community. All of this translates into stimulating the economy and increasing
state and local sales tax revenues, which is a direct reflection of economic development through heritage
tourism. .
B. Explain how the project meets the curren/goals of a locwplan, comprehensive plan, statewide preservation plan (see
htto:/lhod.dnr.state.ga.us/assets/documents/200 I state olan.odf),or heritage tourism plan?
· Local - The "Augusta-Richmond County Preservation Plan of 1991" identified the following major needs in
local preservation: Develop an on-going heritage education program for children and adults. Develop
strategies.for revitalizing andpreserving historic business districts. Develop strategies for preserving and
enhancing historical residential neighborhoods. Among the stated. objectives of the Augusta-Richmond
County Comprehensive Plan (October2008) include the following Guiding Policies: (1) Encourage the
preservation of residential areas by protecting them from the encroachment of conflicting land uses; (3)
Encourage the redevelopment of older neighborhoods; and (8) Encourage the redevelopment of older
commercial centers.
· Reaional- A primary issue identified as one the needs to be addressed by the community in the ItCentr~1
Savannah River Area Regional Plan 2005-2025" is downtown revitalization.
· State - Under Georgia's State Historic Preservation Plan 2007-2011: Building a Preservation Ethic, this
project easily fits under both stated Goals. Goal 1 , to "Preserve Georgia's Historic Resources" is
addressed under Objective 1 A to identify and evaluate historic resources and disseminate information
about them for planning and educational purposes. The project also touches on the other objectives under
Goal 1. Under Goal 2, to "Build a Preservation Ethic," the project addresses Objective 2A, to increase
public awareness of historic preservation and its benefits.
Community landmark HeritaQe Tourism Grant Application Page 5 of9
11. PROJECT IMPACT: How does the project contribute to the long-range goals of the community and the
preservation andpmmotion of the community landmark and other historic resources, and cultura!assets?
In.recent years, much emphasis has been placed on the revitalization of downtown Augusta, with
impressive results. Formerly vacant storefronts arenow full of restaurants, boutiques and entertainment
venues. Corporations and professional firms are filling office towers and rehabbing vacantstructures as their
headquarters. Residential lofts are being developed in the upper floors of many buildings. Driving all of this
activity is an engaged citizenry that is reinvesting in downtown real estate, or is participating by patronizing
businesses or living in loft apartments. Augustans have "rediscovered" downtown Augusta, and are eager to
share itwith their friends and visitors to the city.
This interest has begun to impact the official planning and long-range goals recently adopted by the
city. Not only have these community interests been reflected in the Augusta-Richmond County
Comprehensive Plan of October 2008, as cited above, but other planning and visior'ling>processes have also
made historic preservation and tourism integral parts of their goals and objectives. Recently, Augusta
Tomorrow created a new master plan for downtownAugusta and North Augusta, South Carolina, looking at the
two-state community as a single functioning unit. Their plan, called "The Westobou Vision," (alluding to the
Indian name for the Savannah River), identified two key areas that incorporate the project area. .Area 3is
called the "Westobou Arts Center," and envisions "a new center for the area's high-quality visual and
performing arts scenes. in a central grouping of both historic and new structures along Broad Street and around
a new river basin and arts court facing the Augusta Common." Area 4 is .called "Marbury Village," and would
"revitalize the historic fabric and .layout of Broad Street, between 10th and 13th Street, to develop a high density
in..town urban vitality and experience to attract people back to the downtown."
Downtown Augusta, as a collective "landmark" is once again the pride andjoy of Augustans as well as
citizens of the Central Savannah River Area. The walking tours will allow people to learn more about the
fascinating and inspiring story of Augusta as it relates to Georgia's architectural and socialhisfory.
12. PROJECT VISmlLITY: Describe how the project will be made widely available to the public and be a catalyst for
heritage tourism and historic preservation in the area.
The completed project will be available via the Internet on the city'swebsite with links to various other tourist
and visitor relatedwebsites, such as the Augusta Convention.and Visitors Bureau, the Downtown Development
Authority, Historic Augusta, Inc. and other heritage tourism sites in Augusta. The materials produced by the
grant will not be distributed other than whatis required by the terms of the grant. However, a press release will
be sent to area media as well as related agencies toinform them of the availability of the walking tours
information sheets, and directing them to the appropriate website. Interested parties may view the materials
online, or can print outas many of the information sheets as they find to be of interest. The project will be a
catalyst for heritage tourism by providing an easy to follow way to learn more aboutthe history and architecture
of downtown Augusta. It will.also serve as a tool to disseminate historical and architectural information about
most historic buildings in the Augusta Downtown Historic District, potentially leading to more certified rehabs
and additional use of the buildings for business and residential spaces.
13. LOCALSUPPORT;
Is there evidence of strong local support for this project? Please also attach letters ofsupport.
Yes. Please find attached letters of support from:
Community Landmark Heritaae Tourism Grant Application Page 6at 9
14. PROJECT CATEGORY QUESTION: (Please answer the questions below based on the category(ies) for your
project)
.-x_Research & Documentation: How does the project provide a foundation upon which heritage tourism activities can
build?
Although downtown Augusta has long been listed in the National Register of HistoricPlaces, as well as being
designated as a local historic district by the Augusta Historic Preservation Commission, there is not an up4o-
date comprehensive inventory of historic buildings within the boundaries of the district. By developing this
walking tour,. which will continue a previous project that developed. similar information for Telfair Street and part
of Broad, the entire downtown Augusta area will be documented in terms of architectural style and distinctive
features, dates of construction and alterations, associated architects, builders and significant owners of each
property, and important and antidotal facts associated with each property. Although information used for each
property will be limited due to space on the tour brochure, the back-up materials will be filed at ~ local
repository for use by the general public, as well as historians, preservationists .and planners. This information
will in turn become useful when developing other heritage tourism products and preservation activities.
LInterpretation & Education: How does the project convey the history of the community landmark(s) to the visitor?
Each property in the project area will be documellted in terms of the historic name, architectural style or
significant features, dates of construction and alteration, associated architects, builders and owners. Each
block will have its own web-based page, with summary. information for theblockaf) a whole, placing it into
context for the entire historic district. Once completed, visitors can preview the detailed history of Augusta's
downtown by viewing and/or printing .the information from the internet before their visit and can bring the
information with them for reference while actually touring downtown Augusta, either by foot or by vehicle.
--XPlanning: How does the planning projeCt, by using heritage tourism and historic preservation, advance the economic
development of the community?
This project, when completed, will serve as another tool in helping to promote the history and architecture of
the area to out-of-town visitors. Augusta is Georgia's second oldest city, and one of a very few cities in the
Southeastern United States with colonial origins. Information developed for the walking tours can be used for
planning additional promotions by the Augusta Convention and Visitors Bureau, and can also be a tool for city
and regional planners when developing plans for housing, preservation, transportation and other aspects of
their work that affect the.downtown area.
LMarketing: How does the project promote and enhance the visitor experience to the commtinitylandmark(s), making
accessible the interpretation and documentation that the community has carefully researched?
Tourism becomes more and more web-based every day. Recent studies show that most people now consult
the intemet when making their travel plans. Having this information available to our visitors from the comfort of
their homes can help them make decisions about coming to Augusta, whallo see when they are here, and
may influence them to stay longer and spend more money. The essential ingredient of successful marketing is
to get a customer's attention long enough to influence their decisions to do something, or to purchase
something. Completing the Web-based downtown Augusta Walking Tours, linked to easily found websites will
help to marketthe historic downtown Augusta area. It will be another tool to help stimulate tourism in Georgia.
_Training: How does the training for staff and/or volunteers provide opportunities thatwill help your community to
utilizeand.promoteits historic community landmark(s)?
Community landmark Heritaqe Tourism Grant Application Page 7 of 9
15. PROJECT BUDGET:
A. Budget
Consultants
Paid Labor (staft)
Donated Labor
Travel
,Publication Costs
Photography
Supplies
Other (specify)
$
$14.000
. $3.000
for #_ copies of
$10.000
TOTAL PROJECT COST $27.000
B. What amount of thetotal budget will be expended on each applicable major product or work it(:l.l1list(:d below?
Survey $
N.R.Nomination
Other research
Signage/markers
Exhibit
Heritage programs
Interpretive Plans
Curriculum Deyelopment
Preservation Plan
Tourism Plan
Condition Assessment Report
BrochureIPublication
Website Development
Audiovisual Production
Event PiomotionJAdvertisingIMktg.
Training
Other (specify)
$27.000
TOTAL PROJECT COST $ 27.000
C. Grant amount requested
(Not to exceed 50% of Total Project Cost)
(should agree with totalinl5A above)
$ 14.000
D. Matching Share
(Must be at least 50% of total project cost, a portion of which must be cash)
Source ofmatcmng share:
Donor: _Augusta Convention and Visitors Bureau
Source:_ Operating Funds
In-Kind: CASH_X
Amount: $500.00
$ 14.000
Donor: _Augusta-Richmond County Planning Commission_
Source: Staff
In~Kind:_X CASH
Amount: $3.000
Community Landmark Heritaqe Tourism Grant Application Page 8 of 9
Donor: _Christian Studios
Source: _Professional Services-Photography_
In-Kind: _X_CASH
Amount $10,000
Donor: _Dov,rntown Augusta Alliance
Source: ,-Operating Funds
In-Kind: CASH_X
Amount: $500
16. ADDITIONAL COMMENTS/INFORMATION that may be pertinent to thereviewofthis application;
17. ASSURANCES: The Applicant hereby assures and certifies by plaCing.hislherinitials beside each item be.lowthat
the Applicant will comply with all applicable regulations, policies, guidelines and requirements includingOMB Circular
No's A-87, A-95,A-110 and A-I02,as they relate to the application, acceptance, and use of Federal funds forthis
Federally-assisted project. Also the Applicant assures and certifies with respect to the grantthat: (initial blank beside
each number to signify willingness and ability to comply)
PLEASE INITIAL EACH:
_ 1. Legal Authority - Applicantpossesses legal authority to applyfor the grant; that a resolution, motion or similar action has
been or will be duly adopted as an official act of the applicant's governing body, authorizing the filing oftheapplication. including all
understandings and assurances contained therein, and directing and authorizing the person identified as the official representative of
the applicant to actin connection with the application and to provide such additional information as may be required.
_ 2. Civil Rights - Applicant will comply with Title VI of the Civil Rights Act of 1964 (P.L. 88-352), as amended, and in
accordance with Title VI of that Act, no person in the United States shall, on the ground .of race, color, or national origin, be excluded
from participation in. be denied the benefits of, or be otherwise subjected to discrimination tinder any program or activity for whiCh
the applicant receives Federalassistance and will immediately take any measures necessary to effectuate this agreement.
3. Nondiscrimination- Applicant will comply with Title VI ofthe Civil Rights Act of1964 (42 USC 2000d) as amended,
prohibiting employment discrilnination where (a) the primary purpose of the grant is to provide employment or (b) discriminatory
employment practices will result in unequal treatment of persons who are or should be benefitingfrofuthegrant~aided activity. It will
comply with Section 504 of the Rehabilitation Act of 1973 as amended, Age Discrimination Act of1975, and Drug Abuse Office and
Treatment Act of 1972.
_ 4. Conflict of In.terest - Applicantwill establish safeguards to prohibit employees from using their positions for purposes that
are or give the appearance of being motivated by a desire for private gain for themselves or others, particularly those with whom they
have family, business or other ties;
5. Access to Records - Applicant will give the grantor agency or the Comptroller General (through any authorized
representative) the access to and the right to examine all records, books, papers, or documents related to the gmnt
_ 6. Programmatic and Financial Compliance - Applicant will comply with all requirements imposed by the Fedeml.grantClr
agency concerning. special. requirements of law ,program requirements and other administrative requirements approved in accordance
with appropriate Office of Management and Budget Circular. (For units of govenunents): It will maintain adequate financial
management systems which will be (a) in accordance with the standards specified in OMB Circular A-102, Attachment G, "Standards
for Grantee Financial Management Systems", and (b) auditory in accordance with the General Accounting Office's Standards for
Audit.ofGovemmental Organizations. Programs, Activities. and Functions.
7. Audit - Applicant will have an organization-wide, independent audit performed for each year in which federal funds are
received, if required. This audit will be preforined by using the required financial and compliance audits in accordance '\Vith Single
Audit Act of 1984 and will be submitted to HPD foUowingthe end of the contract period.
18. CERTIFICATION: 1 certify that r have read the accompanying Instruction Sheet and Assurances and accept all terms and
conditions set forth therein. I also certify that all information contained in this application is correct, that the matching share will be
provided as indicated, and that the project will be undertaken in conformance with the Secretary ofthelnterior's Standardsfor
Archaeology and Historic Preservation and all applicable state and federal guidelines and regulations;
APPLICANT SIGNATURE: DATE:
Individual with legal authority to bind organization to a contract
Deke Copenhaver
TypedIPrintedname
Mayor
Title
APPLICATIONS MUST BE POSTMARKED BY JUNE 15,2009
Community landmark Heritaqe Tourism Grant Application Page 9 of 9